Woman in front of wall showing what is a micro influencer

What Is a Micro Influencer and How Do They Help Brands?

Most brands realize the power of word of mouth marketing, and the surge of the Internet means that people can spread the word about a company easier than ever. While many people think of celebrities and other huge influencers, there’s an entire influencer category made up of everyday people. But, what is a micro influencer and what do they do? … Read More

Woman filming another woman showing how to become a micro influencer and presenting a product

How to Become a Micro Influencer Brands Will Seek Out

It’s an influencer with a smaller network, usually between 1,000 and 50,000 followers, across social media. While these influencers may not have millions of followers, their voices can still be powerful for several reasons. First, smaller influencers often choose niches in which they are an expert, which makes what they have to say more important to people who are interested in those subjects. … Read More